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                Advertising Solutions

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                iPinYou's Data Driven Marketing Solutions

                Learn how data can help you connect with Chinese consumers

                Core Competencies
                • Intelligent Optimization

                  Automatically monitors and optimizes campaigns strategies and details with transparency to enhance campaign performance

                • Cross-Screen & Cross-Channel Delivery

                  Consolidates domestic and overseas premium media resources to enable cross-media, cross-device, and cross-platform advertising solutions

                • Data Cloud

                  Integrates with cloud storage, cloud data analysis, data mining tools, sales lead management tools, business collaboration tools etc

                • Integrated DMP

                  Integrates reputable 3rd party data and iPinYou's enormous user data accumulated in ten years, to create a customized DMP for brand

                • Unique Advantages

                  Intelligent bidding algorithms that makes 400,000 bid per second. The first to build a Hadoop cloud computing platform. Proprietary audience profiling technology: DAAT

                • API Integration

                  Standard API interface to allow real-time campaign data feedback

                • Anti-Fraud System

                  Based on 10 years of campaign data and exclusive mobile data, iPinYou has developed and implemented robust pre-bid anti-fraud algorithms for campaign operations in Optimus Prime. Third-party verification companies such as IAS, Grapeshot are integrated with Optimus Prime to ensure brand safety, viewability, and content relevance

                Our Solutions
                • PC

                  ● Media Coverage: 200,000+ websites in China including Sina.com, QQ.com, Sohu.com

                  ● Traffic: Over 12 billion daily impressions

                  ● Audience Data: Over 6,000 audience labels in iPinYou's profiling technology (DAAT)

                • Mobile

                  ● Media Coverage: 500,000+ premium mobile apps in China that cover 90% of China mobile users

                  ● Traffic: Over 8 billion daily impressions

                  ● Audience Data: Mobile audience labels from major Chinese mabile carriers utilized to cover mobile audience on an extensive scale

                  ● Targeting Strategy: Location based services, geo-fencing technology enables advertisers to target mobile users in or frequently visiting specific geographic locations

                • Social

                  ● Reach 680 million Chinese consumers via premium social media platforms including WeChat, Weibo, QQ, etc

                  ● WeChat (Banner ads): Engage consumers via image and video ads on articles that are published by WeChat's 12 million official accounts

                  ● WeChat (Moment ads): Offer native advertisements that resemble original content friends post in their social feed to reach nearly a billion high quality users

                  ● Weibo: Run ads in the public community where users are able to see friends' posts.

                  ● QQ: Leverage the fan base of QQ to provide relevant ad content to target audiences based on demographic and personal interest labels.

                • Video

                  ● Media Coverage: Integrated with 10 of the top video ad exchange platforms covering premium video sites such as Youku, Tudou, iQiyi, Sohu, Tencent etc.

                  ● Traffic: Over 5 billion daily impressions

                  ● Buying Model Support: Provide omnichannel media buying through both open exchanges and private deals

                • Machine Learning

                  Supervised or unsupervised machine learning enables analytical functions of classification and clustering

                • Natural Language Processing

                  Analyze and process natural language to enhance human-computer interaction, and derive meaning from online content

                • Graph & Image Analysis

                  Analyze and process and images; understand graph elements, including facial recognition and graph creation

                • Audience Profiling

                  Use machine learning to conduct in-depth analysis on audience behavioral data, and generate accurate profiles for each consumer

                Research Findings & Achievements

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                Awards

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