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                DMP

                iPinYou's Data Management Platform (DMP) solutions help advertisers by integrating 1st party CRM, 2nd party campaign and 3rd party data in real-time to maximize large-scale advertising targeting effectiveness and create scientific audience classification models

                Our Strengths
                • Unique Data Resources Unique Data Resources Tightly integrate mobile carrier data, offline consumption data, and historical campaign data to build a 360-degree customer profile that improves personalization and targeting in real time
                • Valuable Data Insights Valuable Data Insights Leverage campaign data and exclusive data sources to conduct audience analytics that understand & optimize performance across all tactics
                • Lookalike Modeling Lookalike Modeling Expand target pool via the use of lookalike model to reach new audiences whose interests are highly similar of those of the core audience
                • Data Transparency Data Transparency Gain full visibility into campaign data and media sources
                • Technical Expertise Technical Expertise Years of experience in data management enables iPinYou to help advertisers with structured data collection and organization at scale
                Features
                • Customer Journey Analysis

                  Conduct customer journey analysis and multi-touch attribution to understand & optimize performance across all tactics

                • Lookalike Modeling

                  Find similarities among seed audiences to identify new target audiences by using the insights and behaviors of seed audiences

                • Optimization

                  Analyze campaign data in-depth to determine the optimal combination of audience, media, message and budget allocation

                • Intelligent Attribution

                  Adjust budget allocation, pacing, media selection, and audience filtering to ensure the best outcome

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