iPinYou's Data Management Platform (DMP) solutions help advertisers by integrating 1st party CRM, 2nd party campaign and 3rd party data in real-time to maximize large-scale advertising targeting effectiveness and create scientific audience classification models
Customer Journey Analysis
Conduct customer journey analysis and multi-touch attribution to understand & optimize performance across all tactics
Find similarities among seed audiences to identify new target audiences by using the insights and behaviors of seed audiences
Analyze campaign data in-depth to determine the optimal combination of audience, media, message and budget allocation
Adjust budget allocation, pacing, media selection, and audience filtering to ensure the best outcome
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